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February 19, 2011

Groupon says what?

I can’t be the only one who finds “Groupon Says” completely pointless.  The sayings certainly aren’t “hyper-factual”, and neither are they humorous.  It just seems bizarre that a big-name company like Groupon would put this sort of thing on all their pages.  And, why a cat?  I guess the feature is supposed to add a quirky idiosyncrasy to the site, to make it more endearing and less corporate.  But it comes across like an idiosyncrasy as designed by committee.  I can just imagine how it went: “I have an idea!  Let’s add a picture of a cat!  Internet denizens seem to love pictures of cats.”  “Brilliant!”

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