GG&A Marketing Quiz

There are a lot of people who think they know a lot about marketing. There are many more people who waste tons of money because they don't really know how to advertise. This quiz is a good starting point for thinking about some basic concepts.

Are you a budding tycoon or a mark waiting to be scammed by a sleezy media sales rep? Millions of dollars are wasted each day on advertising and marketing that doesn't work. Take this quiz to find out.

Created by: glen gardner
  1. Most people can remember an average of how many products brands in any given market segment?
  2. When advertising is it better to reach 100% of the people 10% of the time or 10% of the people 100% of the time?
  3. If you advertise your product before issues such as service and quality control are perfect, you may...
  4. What is the best way to decide which stations and platforms to run my ads on?
  5. Click-through ads on the web are best.
  6. It's impossible to measure the effectiveness of my marketing.
  7. Most good commercials need to include how many products or services to be effective?
  8. It's important to talk about customer service in advertising.
  9. One of the best ways to start the marketing process is to...
  10. The best advertising media is....

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