Women in Sports Final Marketing

James we both need very good grades on this test for both of us to get the grade we want. SO I have created these quizzes to help of study so take them. And Study more James you need to get a B+ in this class. Hit the books!!!!!!!!!! Hit the books!!!!!!!!!

James we both need very good grades on this test for both of us to get the grade we want. SO I have created these quizzes to help of study so take them. And Study more James you need to get a B+ in this class. Hit the books!!!!!!!!!! Hit the books!!!!!!!!! love u

Created by: Monet
  1. What are the three forms of marketing?
  2. A Marketing Plan should align w/ comanies:
  3. Current goals for women sports are:
  4. WTA 2005 ad campaign slogan on strong women was
  5. ATP Men's Tennis did what to promote their league?
  6. WTA countered this approach by adding ______ models
  7. What controversial issue occurred during the 2004 Beach Volleyball Olympics?
  8. In 2002 the LPGA added a new marketing plan: 5 points of celebrity. What were these points?
  9. When the LPGA came up with this marketing plan, who was the commissioner of the league?
  10. The WNBA 2005 League promotions following the NBA's lead included?
  11. What are characteristics of an athlete endorser
  12. What is NOT a benefit of using women athletes to promote products
  13. Which two companies use women athletes to promote products
  14. Top male athlete endorsers in order
  15. Top Female Athlete endorsers in order
  16. When athletes endorse products who is the target market
  17. Who is the USA's most marketable Olympian
  18. Why do female athletes pose nude in FHM, Maxim, Playboy?
  19. Which ESPN voted hottest female athlete turned down offers from Playboy and Maxim
  20. ____% are Olympic viewers are women
  21. Women are ____% viewers of mens sports
  22. ____% of women online check out sport sites
  23. ____% of purchasing decisions are made by women
  24. Women purchase ___% of all NBA and NFL apparal, and are contributing to a ____% increase in soccer equipment sales
  25. Many merchandise manufacturers have finally added lines gearing towards women. These lines include
  26. Many MLB teams have begun promoting their league to women by providing special giveaways. These teams inclue

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