JMC30 Test number 3

This is a test for those of you, like me, who are struggling to find a good study aid for this horrendous exam. I hope you will find this useful and I hope I didn't make any mistakes, but if I did, I assume you know who I am and can just call me up for the real answer :)

Are you quite ready for this test? Did you spend too much time sleeping in that 8 a.m. course and not enough time learning about Sarnoff? Well, fear not, this test is designed to help you beat those finals blues. Happy studies kids!

Created by: Riane
  1. The Internet is:
  2. In the 1800s, many readers complained about:
  3. Advertisers use a formula based on teh cost of reaching_________to determine where to run their ads
  4. Daniel Boorstin said advertising in the US has which of the following characteristics?
  5. Getting a newspaper to write stories about a new toy is na example of:
  6. The media theory termed "convergence:"
  7. The nation's largest single employer public information people is:
  8. The ubiquity of advertising means that:
  9. Today's best public relations people are:
  10. The term "demographics" refers to:
  11. Which of the following is not recommended by public relations experts if a company has a public relations crisis?
  12. The term "multimedia" means:
  13. The case of Carson v. Here's Johnny Portable Toilets established which legal principle
  14. The media can invade privacy by:
  15. The Federal Trade Commission:
  16. Small local businesses like Martha's Quality Meats tend to spend most of their local advertising was to:
  17. The person who is most responsible for creating the World Wide Web is:
  18. In a practice adopted from radio, early television programs usually:
  19. The LAPS test:
  20. The tool used to locate information in a computer database is a:
  21. On the Internet, the "click-through" rate is:
  22. Which of the following, during World War II, was NOT a class of media content the Office of Censorship asked broadcasters to keep off the air?
  23. A browser is:
  24. Intellectual property rights:
  25. After the Roth and Miller cases, determining obscenity is the responsibility of:
  26. Which of the following government agencies are involved in direct or indirect regulation of advertising?
  27. Which of the following was NOT part of the "Declaration of Principles" published by Ivy Lee in 1906 on behalf of his public relations firm, Lee & Parker?
  28. Which of the following was not an attempt by government to control free speech?
  29. An example of well-managed "crisis public relations" occurred during:

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