How compatible are you with Violet Jay?

In the original introduction to the word meme in the last chapter of 'The Selfish Gene,' I did actually use the metaphor of a 'virus.' So when anybody talks about something going viral on the Internet, that is exactly what a meme is, and it looks as though the word has been appropriated for a subset of that.

An Internet meme is a hijacking of the original idea. Instead of mutating by random change and spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity. There is no attempt at accuracy of copying, as with genes - and as with memes in their original version.