Media Literacy in an Interactive Age

Literacy -- defined as the ability to read and write -- is a traditional and fundamental part of school curricula to prepare students to make sense of their worlds. Media literacy builds on that definition of literacy and its place in the curriculum by recognizing the ways in which media shape students' understanding of their environment.

Individuals can also learn to make independent judgments about the information they receive and communicate on the Internet. Before a user logs on, it is important that she or he recognizes the function of the interactive media activity. Initiating communication may serve a variety of functions, including commerce, information, expression, persuasion, entertainment, establishing or maintaining community, exploration, or �surfing.� If an individual decides to surf for the next 2 hours -- fine. However, going online without a defined function -- and time frame -- can lead to a situation in which the user is up all night and suffers the consequences the next day. Consequently, defining function can prevent individuals from turning to interactive media out of boredom or habit and can help them use their time more productively.

What is your age?
Under 18 Years Old
18 to 24 Years Old
25 to 30 Years Old
31 to 40 Years Old
41 to 50 Years Old
51 to 60 Years Old
Over 60 Years Old
What is your gender?
Male
Female
1. What is the goal of media literacy?
To address the indiscriminate use of the media.
to prepare students to make sense of their worlds.
to study print, photography, film, radio,
to make judgments about media consumption.
2. How does Media literacy empower individuals to make independent judgments about media consumption?
Teach them to develop a critical distance from what they receive through the media, so that they can make independent choices about what to watch, read, or listen to.
Teach interactive online communications approach the dynamics of interpersonal communications.
Teach to identify the intended audience is to examine the communications strategy, style, and content of the interactive media presentation.
3. How does Media literacy foster an awareness of the impact of the media on the individual and society?
Because technology has a major influence on the ways we spend our time, it adds quality to our lives, and interactive environment is redefining our very conception of being human.
Because it enables individuals to decipher information conveyed through various media channels.
Because the Internet can provide unique insight into the attitudes, values, behaviors, and preoccupations.
4. How does Media literacy develop strategies with which to analyze and discuss media messages?
structure, paragraphs, content
content, historical context, structure
production, sentences, content
5. How does Media literacy promote awareness of interactive media content?
Through the Internet and its interactive properties provides unique insight into the attitudes, values, behaviors, preoccupations, patterns of thought, and myths that define a culture.
By enhancing an individual's enjoyment and appreciation of media at its best.
providing unique insight into the attitudes, values, and behaviors.
6. How does Media literacy cultivate enhanced enjoyment, understanding, and appreciation of media content?
Internet offers insightful information, entertainment, discussion venues, and media arts.
Television promoting violence.
Magazine degrading innocent people.
7. What is one of the central goals of education?
For students to enjoy life.
For students to use their knowledge to pass high school.
For students to understand the world they live in.
8. In order to be successful:
professionals in the field of interactive media must demonstrate an awareness of the mass communication process
professionals in the field of interactive must produce content that serves the public interest.
professionals in the field of interactive must recognize the challenges and responsibilities involved in producing content
9. In interactive media, communication is two way;
export and import goods
impart and retrieve information
listen and feedback
10. Successful media communicators:
Understand and recognize the communication process.
adapt their communications strategies
Have structure and content

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