extra journalism test

There are many smart people, but not many are as smart as Al Gore. Al Gore, afterall, is quite a really good fuzzy math smart guy. You could be like him someday, He is able to solve complex problems such as global warming and see the world through his own made up point of view.

So are YOU Al Gore? Well I really hope not. But you could be really smart when it comes to Journalism, so take this test and see how you do. These are left over questions from previous tests taken, and should help you in the long run!!

What is your age?
Under 18 Years Old
18 to 24 Years Old
25 to 30 Years Old
31 to 40 Years Old
41 to 50 Years Old
51 to 60 Years Old
Over 60 Years Old
What is your gender?
Male
Female
1. The Tool used to locate information in a computer database is a
browser
search engine
home page
link
mediamorphosis
2. The so called "Digital Divide" refers to the fact that
people on the internet are divided into serious users and amateur users
most people are divided on the issue of the usefulness of the WEB
Certain ethnic groups and age groups in the US are more likely than others to have Internet Access
mediamorphosis is pervasive in America
advertising on the WEB is too expensive for most companies
3. THe term MULTIMEDIA means...
media with stereo sound
movies that are also shown on television
games that are available only on the internet
media that combine text, graphics, sound, and video
4. According to the Pew Research Center, which of the following groups in American society has the lowest percentage of people using the Internet Regularly?
African-Americans
non graduates of high school
people 65 and older
Adults with no children in the home
High School graduates
5. Advertisers use a formula based on the cost of reaching ___ to determine where to run their ads
1 million people
1000 people
ten people
all the people in the designated market area
all the people in watching a given network
6. The Federal Trade Commission
oversees claims that appear on food labels
enforces rules that govern television
has no power over advertising
places advertisements about advertising
can order an advertiser to stop a deceptive ad campaign
7. Which of the following is NOT true of television commercials?
The strategy and production of tv commercials is usually performed for advertisers by their agencies
TV advertising is most effective for companies whose products can be sold widely to consumers
TV commercials are the most visible form of advertising
National advertisers use TV commercials to deliver their messages because of its low cost
Production costs for a single tv commercial can cost as much as television program production
8. The word advertise originally meant
to be part of the Democratic process
to persuade
to offer untruths about something
to take note or consider
all of the above
9. In a practice adopted from radio, early television programs usually
sold both 30 and 60 second spots to support network-produced programming
carried direct sponsorship
set up bidding wars between competing sponsors
sold advertising mostly to soap companies
all of the above
10. In the 1800's, many readers complained about
real estate ads
mail-order ads
ads about runaway livestock
patent medicine ads
11. In the 1800s most media owners response to consumer complaints about advertising was to
set up an industry-sponsored Bureau of Advertising Practices to discourage false claims and to encourage truth-in-advertising
ban questionable advertising
accept all advertising, but direct complaints to the Federal Trade Commission
develop an open advertising policy, which allowed them to continue to accept ads while criticizing the ads at the same time
all of the above
12. Small local businesses like Martha's Quality Meats tend to spend most of their local advertising dollars on ___ advertising
radio
magazine
tv
billboard
newspaper
13. On the Internet, the "click-through" rate is
25 percent
10 percent
1 percent
40 percent
75 percent

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