practice test j2

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  1. The disc jockey, as a media personality, was made possible by
    • radio networks
    • the introduction of car radios
    • inexpensive broadcast licensing by BMI
    • FM radio technology
    • Format Radio
  2. Philo T. Farnsworth
    • turned an electronic signal into a visual image
    • eventually owned NBC
    • invented the Audion tube
    • developed the cathode ray tube to reproduce an electronic image more clearly
    • was a TV news pioneer
  3. In the last 25 years, the commervial broadcast networks' (ABC NBC CBS and FOX) share of the prime-time audience
    • has remained pretty much the same
    • has dramatically increased, thanks to innovative hit shows
    • has dramatically increased, as new owners have bought the stations
    • has shifted mostly to late-night viewing by a larger percentage of the audience
    • has dramatically decreased because of cable and satellite TV and syndicated programming
  4. According to TV commentator Jeff Greenfield, commercial television primarily exists
    • to mesmerize Americans and keep them happy
    • as an entertainment medium
    • as an advertising medium
    • as a babysitter for children
    • to offer a wide variety of programs to the largest audience
  5. Which of the following is NOT true of sports programming on TV?
    • Sports has expanded beyond broadcast television
    • The cost to networks of the rights to broadcast NFL games has not risen since about 1990 because viewership has fallen off
    • Sports spectacle on television makes stars of athletes and sports commentators
    • Television fees fund most of the cost of organized sports
    • Sports is one of the most profitable types of television programming
  6. Heinrich Hertz
    • experimented with radio waves
    • experimented with voice transmission over radio
    • built the first wireless
    • sent the first message by telegraph
    • invented the first telephone
  7. Former FCC Chairman Newton Minow in 1961 said that television
    • would be dead by the year 2050
    • enriched society
    • was living up to its potential
    • was a "vast wasteland"
    • had fulfilled the public's demands
  8. For several years, ____ operated two radio networks
    • NBC
    • ABC
    • CBS
    • AT&T
    • GE
  9. During WWI
    • the military confiscated civilian radios
    • the FCC ordered all amateurs off the air
    • the military took over radio broadcasting
    • commercial broadcasting began
    • b and c
  10. Which of the following was NOT true of newsreels in movie theaters
    • they offered a view of the world movie audiences couldn't get anywhere else
    • They featured celebrities and events from distant locations
    • Typically, they were about 10 minutes long
    • They were shown from 1900 to 1970
    • They were updated monthly
  11. The quiz show scandals of the 1950s
    • caused the networks to reduce advertiser-produced programming
    • caused many stations to leave the networks to be independents with more control of their programming
    • led to network-produced programming
    • brought more quiz shows to TV
    • a and c
  12. Which of the following is NOT true of the US military practice of embedding reporters with troops in the Iraq War?
    • It kept reporters within the military's control
    • it was a reversal of Pentagon policies of isolating reporters from military operations
    • it relied on reporters not to compromise the secrecy of military operations
    • it excluded women reporters
    • it offered reporters access to the front lines
  13. Lee de Forest
    • conducted experiments that led to the first voice broadcast
    • manufactured crystal detectors that could capture radio waves
    • perfected a glass bulb called the Audion that could detect radio waves
    • wrote a visionary memo that predicted radio's future
    • started KDKA, the first commercial radio station
  14. According to Wilhoit and Weaver's THE AMERICAN JOURNALIST study, which of the following is NOT true?
    • More journalists want to leave the profession in the next five years
    • Most journalists have less than four years of experience
    • There are fewer African Americans, Hispanics, and Jews that Caucasians in US journalism
    • Most journalists consider themselves Democrats
    • There are more women journalists now than in the past
  15. Identifying a specidic audience segment and programming is called
    • middle of the road
    • digital audio broadcasting
    • demand programming
    • innovative formatting
    • narrowcasting
  16. In the age of the Internet, who bears an increased burden to seek reliable information?
    • newspaper editors
    • web sight developers/managers
    • librarians
    • news consumers
    • reporters
  17. Intellectual property rights
    • concern users' intelligence levels
    • concern the rights of creative people to be compensated for the use of their work
    • mean that the government will control all content on the superhighway
    • mean that everyone should have access to the new superhighway
    • all of the above
  18. According tot he Pew Research Center, which of the following groups in American society has the lowest percentage of people using the Internet regularly?
    • Adults with no children in the home
    • Non graduates of high school
    • people 65 and older
    • women at home
    • high school graduates
  19. During the Civil War
    • reporters were accredited for the first time as war correspondents by the government
    • news photography was introduced
    • were not allowed free access to the soldiers
    • a and b
    • b and c
  20. The newest technology in radio today is
    • a return to 1940s like radio programs
    • demand programming
    • narrowcasting
    • FM stereo
    • satellite digital radio
  21. Agenda setting, as the term is typically used, refers to the flow of information from
    • news reporters to their assignment editors
    • audiences to advertisers
    • advertisers tot heir audiences
    • assignment editors to the news reporters
    • news organizations to their audiences and one news organization to another
  22. The percentage of people LISTENING to radio that a staion is reaching is called the
    • average quarter hour
    • cume
    • share
    • rating
    • market area percentile
  23. According to THE AMERICAN JOURNALIST study, which of the following characteristics does NOT describe a typical journalist
    • married
    • holds a bachelor's degree but did not major in journalism
    • female
    • works for a daily newspaper
    • white
  24. The attitude that some American values are superior is
    • responsible capitalism
    • the magic bullet theory
    • ethnocentrism
    • moderatism
    • agenda setting
  25. Cross Ownership is
    • a specific format popular on AM radio
    • illegal in the broadcast industry
    • when two companies share ownership of a radio station
    • when a company owns individual radio and TV stations in the same market
    • the percentage of total population that a station reaches
  26. Edwin H. Armstrong
    • eventually got rich from FM
    • developed FM radio
    • battled David Sarnoff
    • a and b
    • b and c
  27. About 50 percent of all television stations in the US are
    • noncommercial
    • affiliated with a network
    • independent
    • all of the above
    • none of the above
  28. The most significant trend in radio today is toward
    • network programming
    • music programming
    • greater audience segmentation
    • public radio popularity
    • a and b
  29. About ____ TV stations operate in the US
    • 500
    • 750
    • 1600
    • 100
    • 3000
  30. Blanket licensing meant that
    • radio stations had to pay to play music
    • the American Society of Composers Authors and Publishers charged stations a fee for music
    • staions paid musicians and composers directly for the rights to the music
    • a and b
    • b and c
  31. Payola
    • is allowed only in certain states
    • is the payment of cash or gifts by disc jockeys or program directors to recording companies for the right to get their recordings on the air first
    • concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play
    • does not violate FCC rules
    • all of the above
  32. The advantage for advertisers on the Web is
    • advertising is free online
    • they can get instant electronic feedback on the effectiveness of their ads
    • they can get instant detailed buyer profiles
    • a and b
    • b and c
  33. The tendency of journalists to report similar quick conclusions about an event is called
    • consensus journalism
    • muckraking
    • agenda-setting
    • moderatism
    • yellow journalism
  34. a rating is
    • the number of people watching a program over a total TV season
    • a comparison of an audience for one show to the audience for another show
    • the percentage of the total number of households with TV sets tuned to a specific program
    • an indication of a favorable audience response to a program
    • a and b
  35. The first TV newscasts
    • were 15 minutes long
    • expanded to a half hour by the 1960s
    • completely replaced news on the radio
    • a and b
    • b and c
  36. The media theory termed "convergence"
    • holds that media industries are combining economically
    • predicted that print, broadcast/motion picture, and computer media would overlap substantially by 2000
    • holds that media industries are combining technologically
    • was introduced in 1978 by Nicholas Negroponte and the Massachusetts Institute of Technology
    • all of the above
  37. The two men who developed network TV and held the country's largest interest in radio were
    • Edward R. Murrow and Walter Cronkite
    • David Sarnoff and William Paley
    • Ted Turner and Rupert Merdoch
    • Philo T. Farnsworth and Vladimir Zworykin
    • Chet Huntley and David Brinkley
  38. The internet is completely different from traditional media because of
    • its global size
    • absence of government controls
    • its ability to attract advertisers
    • a and b
    • b and c
  39. The term "demographics" refers to
    • cost per thousand people reached
    • the analysis of audience characteristics, such as ex, age, and marital status
    • how many people see or hear certain advertisements
    • how many ads americans see and hear in a day
    • all of the above
  40. What is "viral marketing"?
    • online word of mouth
    • patent medicine advertising
    • corrupt Web banner advertising
    • pass-along advertising messages
    • a and d

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