GG&A Marketing Quiz

There are a lot of people who think they know a lot about marketing. There are many more people who waste tons of money because they don't really know how to advertise. This quiz is a good starting point for thinking about some basic concepts.

Are you a budding tycoon or a mark waiting to be scammed by a sleezy media sales rep? Millions of dollars are wasted each day on advertising and marketing that doesn't work. Take this quiz to find out.

What is your age?
Under 18 Years Old
18 to 24 Years Old
25 to 30 Years Old
31 to 40 Years Old
41 to 50 Years Old
51 to 60 Years Old
Over 60 Years Old
What is your gender?
Male
Female
1. Most people can remember an average of how many products brands in any given market segment?
10
3
8
9
20
2. When advertising is it better to reach 100% of the people 10% of the time or 10% of the people 100% of the time?
100% of them 10% of the time.
10% of them 100% of the time.
3. If you advertise your product before issues such as service and quality control are perfect, you may...
increase sales
create good will
put yourself out of business faster
create word of mouth
increase profits
4. What is the best way to decide which stations and platforms to run my ads on?
Look at ratings
Just do what a media salesperson tells me
buy what's most expensive
Measure results
Buy what I like to listen to or watch
5. Click-through ads on the web are best.
True
False
6. It's impossible to measure the effectiveness of my marketing.
True
False
7. Most good commercials need to include how many products or services to be effective?
All that my company offers.
5
7
2
1
8. It's important to talk about customer service in advertising.
True
False
9. One of the best ways to start the marketing process is to...
Spend lots of money
Contact a media salesperson
Figure out what makes you different
Buy Google Adwords
Hire an ad agency
10. The best advertising media is....
radio
television
web
billboard
matchbook cover
none of the above

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