Social Media Health Exam

The area of social media is so new, that it is difficult to know where you're positioned vis-a-vis your competition. This quiz is meant to give you perspective on your social media savvy and some thoughts on things you might do to improve.

To assess the social media health of your organization, take this short exam. It will only take you a few minutes to gain some valuable insight. In the end, we'll try to point you in the right direction.

1. What is your age?
Under 18 Years Old
18 to 24 Years Old
25 to 30 Years Old
31 to 40 Years Old
41 to 50 Years Old
51 to 60 Years Old
Over 60 Years Old
2. What is your gender?
Male
Female
3. How many social media accounts does your company own (Twitter, Facebook, Plurk, Identi.ca, etc.)?
None
3 or Less
Between 4 and 10
More than 10
4. Which best characterizes company's view of social media?
Wastes Time
Not Useful for Business
May have some promise - wait and see
Making it part of our marketing arsenal
It's the way of the future
5. Does your company have a practice of writing comments on existing blogs in an effort to benefit your business?
We do it?
We do it on a regular basis (weekly)
We do it on a regular basis (daily)
We haven't done it
6. How much time per person at your organization is dedicated to social media marketing activity each month?
None
An Hour
2 to 4 Hours
5 to 10 Hours
More Than 10 Hours
7. Has your company tried or does it use any of the following tools: HootSuite, TweetDeck, Ping.fm, CoTweet, TweetFunnel?
Never heard of them
Heard of them, but never tried
We've tried one or more of them
We've tried all of them
We use one or more of them
8. Someone says something negative about your company on Twitter. How do you react?
Do nothing - we wouldn't know about it
When we found it, we'd ignore it
When we found it, we'd confront - asking how we could help
Our alert system would notify us immediately - and we'd confront asking how we could help
9. What is your top priority for social media?
Protect your company reputation
Promote your brand
Find sales leads
Manage customer service
None of the above
All of the above
10. Do you have a knowledge base of the top questions and answers likely to be asked about your company and industry (the good and the bad)?
Yes
No
11. Is traffic from social media a metric you monitor on your analytics dashboard?
Yes
No
We don't have an Analytics Dashboard
12. Do you have a written social media strategic plan?
Yes
No

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