ConsumerBehavior

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Created by: Shawn

GoToQuiz Presents...
Our "Big Five" Personality Assessment Quiz!

  1. When wanting to position a product successfully, the marketer must decide on a USP. What is a USP?
  2. The marketing mix consists of the four elements of product, price, place and promotion. Promotion includes all the following except:
  3. The digital revolution allowed for consumers to have more power than ever before. This means that consumers now have the ability to do all of the following except:
  4. Targeting several segments using individual marketing mixes for each is called
  5. Respectively, ________ effects are occurrences due to chronological age, and ________ effects are occurrences due to growing up during a specific period of time.
  6. ________ assume that consumers behave by carefully considering all the alternatives and choosing those that give them the greatest utility.
  7. Stability, routine, familiarity and control over one's life and environment are all part of ________ needs according to Maslow.
  8. A firm selling 3-day weekends would most likely look for individuals who
  9. ________ is a personality trait that measures the degree of rigidity or openness individuals display toward the unfamiliar and toward information that is contrary to their own established beliefs.
  10. Stimuli that conflict sharply with expectations often receive more attention than those that conform to expectations. Marketers have been accused of using sexuality in advertising. Which of the following statements is most correct?
  11. Individuals who are highly involved with an issue and have a strong or definite opinion about it and will accept very few alternative opinions have a
  12. A study that identified several types of customers identified ________ as being customers whose experiences exceeded their expectation and who provide positive word of mouth about the company.
  13. A major disadvantage of ________ segmentation is that it tends to be one-dimensional and does not differentiate between brands.
  14. An individual who fails to achieve a desired goal, but quickly works through it and sets a substitute goal would be regarded as
  15. Consumer research revealed that Mr. Coffee was seen by consumers as being dependable, friendly, efficient, intelligent and smart. This ________ strategy is used by marketers to try to recast consumers' perceptions of product attributes into a human-like character.
  16. People have a need for ________ . If the stimuli they are exposed to is incomplete, they perceive it as complete by filling in the missing pieces.
  17. Consumer models with whom the target audience can identify are shown achieving positive outcomes to common problem situations through the use of the advertised product. This form of advertising is known as ________
  18. The current approach to social responsibility on the part of businesses is one of
  19. Psychological characteristics of consumers which can be used for market segmentation include
  20. Wendell and Susan Taylor decide to divorce. The area of Maslow's basic needs that will be affected is

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